Frequently Asked Questions

Gaffney & Co. helps organisations strengthen how they are seen, understood, and trusted. Our work focuses on three core areas: Strategic Positioning Advisory, Employer Brand Advisory and Training, and Employer Brand Photography.

We work with organisations, leadership teams, and employer brands that want greater clarity, consistency, and credibility in how they are communicated internally and externally.

Yes. We work with organisations across Ireland and can also support companies with teams in Dublin and other locations.

Yes. We work with companies in Dublin for employer brand photography, team headshots, leadership portraits, and strategic brand support.

We work with organisations across a range of sectors, particularly those that value credibility, strategic clarity, and strong communication. This can include healthcare, professional services, corporate teams, and employer brands.

Strategic Positioning Advisory helps organisations clarify what they should be known for, where market perception is misaligned, and how the brand should be communicated more consistently across audiences and touchpoints.

Depending on the brief, this may include positioning clarity, communication benchmark, brand purpose definition, verbal messaging strategy, messaging alignment, leadership visibility, brand consistency review, review of current brand strategy, and support defining branding KPIs and OKRs.

This service helps organisations strengthen the connection between internal culture and external perception. It includes work around employer value proposition, recruitment communication, employer brand clarity, and in company training to support stronger internal alignment.

This may include employer value proposition alignment, recruitment brand visibility, internal and external brand alignment, culture led communication, brand attribute definition, brand essence workshops, branding alignment sessions, and leadership brand training.

Employer Brand Photography is strategic visual content created to reflect the real quality, culture, and character of an organisation. It can include employer brand photography, executive headshots, team headshots, leadership portraits, and workplace imagery.

Yes. We provide corporate photography services in Ireland, particularly for organisations that want photography aligned with brand strategy, employer brand, and leadership visibility.

Yes. We provide team headshots in Dublin for companies that want a more consistent, professional, and credible visual presence.

Yes. We create executive headshots and leadership portraits designed to reflect professionalism, credibility, and the level of the organisation.

Team headshots focus on clear, professional portraits of individual team members. Employer brand photography goes further by capturing the culture, environment, leadership, and wider visual story of the organisation.

An employer branding photoshoot may include team imagery, leadership portraits, workplace scenes, culture led imagery, recruitment focused visuals, and photography created for websites, LinkedIn, careers pages, presentations, and other brand touchpoints.

Our photography starts with strategy. We do not begin with a shot list alone. We begin with a strategic brief that defines what needs to be communicated, who it needs to speak to, and what impression it needs to create.

Yes. We can design and deliver workshops for teams around brand positioning, employer brand clarity, messaging, and internal alignment.

Yes. We offer in company training and workshops to help leadership teams, internal teams, partners, and agencies understand the brand more clearly and communicate it more consistently.

Yes. We support leadership teams with strategic clarity, messaging alignment, and brand visibility so the organisation is represented more consistently across internal and external communication.

Yes. Employer value proposition alignment is one of the areas we can support as part of Employer Brand Advisory and Training.

Yes. We help organisations strengthen how they present themselves to current and future talent, including clearer communication, stronger visual alignment, and a more credible employer brand presence.

Yes. We can review your current brand strategy, identify gaps or misalignment, and strengthen how the strategy is expressed across communication, leadership visibility, and visual touchpoints.

We do both. Some clients come to us for one area of support. Others need all three. In many cases, the strongest results come when positioning, employer brand clarity, and visual execution are approached together.

Yes. We can support organisations through Strategic Positioning Advisory or Employer Brand Advisory and Training without photography, if that is what the brief requires.

Yes, depending on the project. However, our strongest work happens when the photography is guided by a clear strategic brief, so the visuals support a wider brand objective rather than existing in isolation.

Yes. We can work alongside internal marketing, HR, communications, leadership teams, and external agencies where needed.

This work is especially valuable for organisations that are growing, evolving, hiring, refining their positioning, or needing stronger consistency between what they stand for and how they are perceived.

This is often most relevant when an organisation is trying to attract better fit talent, improve brand consistency, support growth, strengthen leadership visibility, or bring more clarity to internal and external communication.

The goal is stronger clarity, stronger trust, more consistent brand communication, improved employer brand visibility, and a visual presence that reflects the true quality of the organisation.

Both. Some organisations come to us for a focused project. Others need broader support across strategy, employer brand, and visual execution.

Projects usually start with an enquiry call to understand the organisation, the current challenge, and what kind of support is needed.

After the initial conversation, we recommend the most suitable next step based on your needs. That may involve one service area or a more integrated approach.

Yes. Proposals are shaped around the organisation’s needs, objectives, and scope of work.

That is part of the conversation. Some organisations know exactly what they need. Others know the problem but not the best route forward yet. We help clarify that.

Yes. Our work often sits across both, because employer brand, leadership visibility, and market perception are closely connected.

Yes. We can support leadership visibility through messaging, positioning guidance, executive photography, and visual assets that strengthen credibility across platforms including LinkedIn.

Yes. Our photography is designed to support multiple brand touchpoints, including websites, careers pages, LinkedIn, presentations, internal communications, and recruitment marketing.

Because strong execution cannot fix unclear positioning. If the organisation is not clear on what it should be known for, communication becomes fragmented and trust takes longer to build.

Because organisations are being assessed long before someone applies, joins, or engages. A clear and credible employer brand helps attract the right people and communicate the culture more effectively.

Because people form impressions quickly. Visuals shape credibility, trust, and consistency. When the photography reflects the true quality and character of the organisation, the brand is easier to believe.

You can book an enquiry call through the contact page or the enquiry button on the website.